Undeliverable and harmful addresses can lead to blocking and blacklisting by ISPs. Even something as innocent as a typo on a registration form can mean a lost opportunity to connect with a valuable customer. Use SafeToSend to clean your email list and eliminate these threats.
Bouncing emails, spamtrap hits, stale lists, and damaged sender reputations – just a few of the reasons to utilize our SafeToSend® email validation service.
Stop gambling with your data! Work with the Email Address Experts.
FreshAddress knows more about email addresses than any company in the world! We’ve cleaned more than 11 billion addresses over the past 2 decades for 2,000+ clients, including 25% of the Fortune 100. Here’s what makes us the best:
Expert Spam Trap Detection
FreshAddress has a team of data scientists whose sole job is to fingerprint and flag spamtraps. No other provider has the expertise, experience, technology, or knowledgebase to identify these deliverable but toxic addresses.
Patented Spell-Check Technology
We’ve analyzed over 10 billion email address registrations and can identify, correct, and validate the vast majority of inadvertent errors made upon opt-in.
Here’s how we correct complex errors and protect your file from toxic addresses.
Step 1: CHECK
To make sure it’s deliverable, we:
Determine whether the address syntax conforms to RFC (822, 2822, 5322, 3696, 5233, 6530) and FreshAddress standards.
Check each email address in real time to confirm that the upper and lower domains and associated MX (mail exchanger) records are valid and can accept mail.
Ensure address meets ISP-specific requirements.
Verify the email address is linked to an actual working mailbox. (Our proprietary algorithm for this process includes a vast database of recent email deliverability findings and a real-time SMTP check.)
Step 2: CORRECT
To maximize the number of safe, deliverable addresses on your list:
Our patented spell-check technology corrects as many as seven errors in a single address and fixes any typos, including:
Misplaced or transposed @ signs and invalid characters such as spaces or quotes.
Typos in both TLD’s (.com, .net, .edu, etc.) and LLD’s (gmail, aol, Hotmail, etc.)
ANY misspelled domain, not just the most popular ones.
Our proprietary algorithm will also suggest alternative domains for uncommon entries (such as @gmail.com instead of @google.com).
Every corrected email addresses included in your file is 100% guaranteed to be valid and deliverable.
Step 3: PROTECT
We check each email address against our vast knowledgebase to identify and flag for removal any damaging (but deliverable) email addresses, including:
Are you a B2B marketer that relies on email to open doors and drive revenue?
If so, your success hinges on your ability to ensure that every email address in your database is safe, deliverable, and belongs to a real person. Poor data quality will result in bouncing emails, spamtraps, and other bad addresses, which can derail your entire email marketing program.
Are you a B2B data provider that sells email data to your customers?
If so, then your product is only as good as the data that you’re providing. Poor data quality will result in your customers paying you for bouncing emails, spam traps, and invalid records – all of which will derail their marketing programs. Probably NOT what they were looking for when they decided to give you their business.
SafeToSend is the only solution than can neutralize these threats and validate email addresses at catch-all and other non-pingable domains, which can comprise 50% or more of a typical B2B database. It’s the key to improving your business and differentiating it from your competition.
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Many businesses use catch-all email servers that accept mail sent to any address at their domain, even if the person and mailbox don’t exist. Catch-all domains always return a valid response when you perform an SMTP check.
Without SafeToSend, it’s impossible to know whether the email address you’re sending to belongs to your intended target or could possibly be a spam trap.
FreshAddress has developed technology that enables us to validate good and bad email addresses at B2B domains hosted by Office 365 and GSuite.
This allows us to pierce through the catch-all domains at these providers. As a result, we can determine if an address is deliverable and belongs to a real person, versus being a possible trap. No other vendor can provide this level of sophistication.
The Benefits of FreshAddress B2B Email Validation
Gain 50% more guaranteed safe, deliverable email addresses
Differentiate your company and your data on quality
Maximize your email deliverability, open rates, and response rates
The client had no process in place to ascertain which of the 800,000 email addresses in its database. This posed a threat to sender reputation and deliverability. The organization turned to FreshAddress to help clean its email list.
At some point in their career, most email marketers will ask themselves the following questions: What is a Spamtrap? Are they bad? How do Spamtraps end up on my list? What happens if I send to a Spamtrap? How do I avoid Spamtraps? This whitepaper answers all of these questions and more. Download it today and take a giant stride towards a Spamtrap-free life and increased ROI on your email marketing efforts.
Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between the success or failure of your email marketing efforts. Download this white paper to learn how you could boost the ROI on your email campaigns by more than 50% just by focusing on email hygiene keeping your list clean.