FreshAddress

As COVID-19 (coronavirus) continues to spread across the world, rest assured that FreshAddress is taking every precaution necessary to ensure the safety and health of our employees while keeping our services running seamlessly. Here are two important items that we’re eager to relay to our customers, partners, and constituents: Business as usual –  Our services […]
FreshAddress

By

As COVID-19 (coronavirus) continues to spread across the world, rest assured that FreshAddress is taking every precaution necessary to ensure the safety and health of our employees while keeping our business and services for you running seamlessly as usual. FreshAddress’s COVID-19 Measures: As a leading technology company, all of our employees are equipped to work […]
Email Marketing Tips

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]
Email Validation

Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value to your email program. You need to identify these addresses and decide what to do with […]
Email Marketing Tips

Election day and yet another email scandal? Just when you thought the presidential campaign season couldn’t get any more dramatic, accusations surfaced recently that Gmail is hiding presidential candidates’ emails. Based on what we know about Gmail’s email practices, what we see in our own inboxes and what Gmail’s guide for bulk senders recommends, the […]
ECOA

As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is the process of getting back in […]

To be successful, political campaigns need to get their message out to as many voters as possible. Email plays a crucial role in this process. It allows your campaign to connect with people that want to hear from you, any time you want, with whatever message you like. Here’s the rub. Email only works if […]
Email Design Tips

Ready to get back to work now that your holiday email campaigns are the rear view mirror? Yeah, neither are we. So, let’s look at some of the share worthy emails that landed in our inboxes since the season began back in, oh, about August. In case anybody’s watching you, just say you’re doing research […]
Email Marketing Tips

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]