How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that marshals […]

How to Avoid The Email Blacklist Nightmare (updated on 8/28/19) How Do Email Blacklists Work?   There are a number of Spam Reporting and Email Blacklist services that ISPs rely on to limit the amount of spam that lands in customer inboxes. These services typically use spamtraps as a way to flag mail servers suspected […]

Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources; and, In the worst-case scenario, even blacklisting. Most email marketers keep a close eye on their […]

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

The tide of data privacy and security laws that has been sweeping the globe is about to wash ashore in the United States with the CCPA. Are you ready for it? U.S. email marketers have been subject to CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) since 2004, but the law doesn’t specifically address […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]

FreshAddress had the chance to volunteer at Rosie’s Place in Boston last week as part of our 20th anniversary celebration. Thirteen of our team members worked alongside Rosie’s staff to prepare lunch for more than 150 people. Simply put, they put us to work! We chopped vegetables, served meals, cleared tables, washed dishes and much […]

Calling all Bronto customers! We’re excited to announce that SafeToSend is now integrated with Bronto! If you’re using automated SafeToSend, you can now connect your FreshAddress Client Portal account with your Bronto account. This allows you to easily upload your lists and segments for SafeToSend processing and import your results back into Bronto without ever […]

FreshAddress is working on a new Zapier app, and you can help us finish it! Zapier is an online automation tool that connects hundreds of apps, such as Slack, MailChimp, Sendgrid, Campaign Monitor, and now FreshAddress. It’s like adding hundreds of new integrations to SafeToSend! If you have an active Realtime SafeToSend account, you can […]

Summary Email marketers usually use FreshAddress’s SafeToSend email validation service purely for list hygiene. This time, a noted manufacturer of home fitness equipment discovered it could combine its own customer data with its SafeToSend results to learn even more about its customers and their engagement with email. The Challenge: Declining Deliverability Bowflex is one of […]