Understanding the process your customers, and prospects, go through before deciding whether to buy your product or service is important because it helps determine how to communicate with them so they choose your company instead of a competitor. Customer data guides that understanding – so it’s essential that you base your decisions on accurate, up-to-date […]

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion annually. We wanted to see what great things marketers are doing […]

The undead that roam the earth at Halloween are nothing compared with the terrors in your email address database. These frightful traps can kill your email marketing program faster than you can say “Trick or Treat!” Why? Because they cost money to find and fix them. They can get you blocklisted, kicked off your email […]

Do you manage your company’s email list? If so, growing your list and keeping it clean are two of your top priorities. We’re here to make this process easier. Leading companies and nonprofits are teaming up with FreshAddress to use Auto SafeToSend to: Add thousands of clean and deliverable customer email addresses to their database. […]

No matter how simple or complex your back-to-school campaign might be, it won’t help you or your customers if your messages don’t get delivered to their inboxes. Do you know your email database health?  We have a free tool that will give you a free test of your email database and it will tell you: […]

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment. Also include […]

Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot have been sending back-to-school/back-to-college campaigns practically since school doors closed for the summer. But there […]

Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate the deliverability waters.  And […]