Email Marketing Tips

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]
Email Marketing Tips

What would it take to make the 2019 holiday season a smashing success for your company? If being able to reach 20% to 40% more of your customers via email would help move the needle for you, read on! We work with some of the world’s biggest brands to deliver more of the clean and […]
Email Validation

Email is vital for good communications in the election process. Political campaigns need to engage with the widest audience possible. That means sending email to donors, supporters, volunteers, and voters. Want to run a successful email-driven political campaign? Start by addressing the 2 key areas where political email marketing often falls short: email data quality […]
Email Marketing Tips

Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless they regularly check their spam folders. […]
Email Marketing Tips

What’s the big deal about email delivery and inbox placement? Email marketers are unique in the marketing world because they’re the only ones who are just as responsible for how their messages get delivered as they are about the strategy and content that go into their email programs. When was the last time you heard […]
ECOA

(Updated October 2019) “30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” We wish we were able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a […]
Email Marketing Tips

(Updated September 2019) How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process and don’t capture a valid email address for each lead you collect. That step is email validation and […]
Email Marketing Tips

Why Email Should Be The Hub of Your Digital Marketing Program What role does email play in your digital marketing program? For many marketers, it’s one channel among many, a channel whose chief job is to get people to come to the website to buy something. Not that there’s anything wrong with that. But, using […]
Email Marketing Tips

Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]
Email Validation

A Fresh Review of B2B Email Verification Providers By Chris DeMartine, Managing Director at Programmatic B2B, LLC Email address quality has never been more important than it is today. With ISPs and companies continuing to tighten the reins on which email communications get delivered and which get discarded, B2B marketers face difficult and complex challenges. […]
Email Marketing Tips

How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that […]