Email Change of Address (ECOA)

Reconnect with lost customers and protect ROI!

Marketers lose 30+% of their email database to normal attrition annually. We can protect your email lists from churn by updating your unresponsive customer email addresses with their current preferred addresses. FreshAddress is the U.S. patent holder for ECOA technology (#6,654,789).

Stay Connected with your Most Valuable Asset, your Customers!

We provide the ONLY True Email Change of Address Service

ECOA Correct


Correct hygiene errors

ECOA Match


Match your file against email change-pair databases

ECOA Clean


Clean your updated matches using SafeToSend

ECOA Message

Send Opt-In

Send opt-in permission email & clean again

Updating your bouncing and inactive email addresses will help you:

  • Retain current customers and reconnect with those you lost
  • Transform bouncing and inactive email addresses into profitable and engaged customers
  • Maximize email campaign deliverability, and avoid ISP blocklisting
  • Reduce marketing costs associated with bouncing emails

ECOA Service Options

With our flexible implementation options, any company or organization can maximize their marketing ROI with our patented ECOA processing.

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Client Managed

After ECOA processing, FreshAddress will clean your list with SafeToSend® and return your matched results for messaging on your preferred platform. Choose this option for quicker turnaround, simpler processing, and greater control over your welcome messages.

FreshAddress Managed

After ECOA processing, applying your designated suppressions, and working with you to customize your creative, FreshAddress will manage permission deployments. Upon completion of the project, you will receive three lists: opt-ins, opt-outs/unsubscribes, and non-responders. Choose this option for an end-to-end list growth solution.

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