When it comes to email marketing; you need to be mindful that we are now in the age of mobile! According to Litmus more than 50% of all emails are now opened on a mobile device. Here is an email marketing infographic that provides interesting mobile email marketing statistics to help you give your subscribers the best […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]

Meet Brett Hannah, Senior Account Manager at FreshAddress! Since it’s Brett’s birthday, we thought it would be the perfect time to shine a light his way. Brett  was born, raised, and educated in Maryland. After earning a Bachelor of Science in Business Marketing, he moved to Florida and launched his career. When he’s not helping […]

As a product manager, it’s easy for me to focus on the shiny new thing – the latest idea or an exciting new service. The ways we add value to or our existing services, however, are just as important. We’ve been asking ourselves, “How can we make our clients more successful? How can we help them […]

Six months ago, Gmail unveiled their new inbox: a tabbed interface that promised to give account holders more control over their digital communications. The announcement was met with a good deal of frenzy by email marketers who scrambled to determine their next steps. As a marketer, I’m always curious to see how business, and especially the […]

You might already be familiar with the opt-down. Managed through a preference center, this best-practice allows a subscriber who might completely remove himself from your email communications to reduce frequency and/or refine the content he sees. Though his marketing preferences are at a reduced or restricted level, it doesn’t force him out of the subscription […]

We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? 1. Social Capital Testimonials aren’t just for product pages. You can also use them on your sign-up page. Now that […]

Striving to knock Google off its ever growing pedestal, Yahoo! Inc. (YHOO) celebrated its 16th birthday with a shiny makeover courtesy of Chief Executive Officer, Marissa Mayer. Yahoo users can now dress up their inboxes with background colors and Flickr images, view messages grouped by threads (coined “conversations”), and keep all those emails handy with 1 TB […]

What do a Twitter post, a Vine snippet, a Facebook update, and a QR code have in common? They have all condensed something bigger— an experience, an ad, or an idea—into its most succinct and compact essence. This concentrated way of communicating larger themes has itself become a meme – “snackable content.” It’s popped up […]