What’s your favorite email marketing tool? Wait! Before we get into that, let’s take a quick look at why email is important. Email marketing is the perfect tool for the current business environment. It allows you to: Send whatever message you want To whomever you like Whenever you want to send it With zero physical contact, […]

FreshAddress is keenly aware of the devastating effects COVID-19 is having on nearly every business and organization. Forced closings, “shelter in place” orders, and recommendations for social distancing are rapidly changing the way we do business. To combat this, companies affected need to move nimbly to: Transition their offline relationships online Provide COVID-19 advisories and […]

As COVID-19 (coronavirus) continues to spread across the world, rest assured that FreshAddress is taking every precaution necessary to ensure the safety and health of our employees while keeping our services running seamlessly. Here are two important items that we’re eager to relay to our customers, partners, and constituents: Business as usual –  Our services […]

As COVID-19 (coronavirus) continues to spread across the world, rest assured that FreshAddress is taking every precaution necessary to ensure the safety and health of our employees while keeping our business and services for you running seamlessly as usual. FreshAddress’s COVID-19 Measures: As a leading technology company, all of our employees are equipped to work […]

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]

Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value to your email program. You need to identify these addresses and decide what to do with […]

Election day and yet another email scandal? Just when you thought the presidential campaign season couldn’t get any more dramatic, accusations surfaced recently that Gmail is hiding presidential candidates’ emails. Based on what we know about Gmail’s email practices, what we see in our own inboxes and what Gmail’s guide for bulk senders recommends, the […]

As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is the process of getting back in […]