GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they can comply with one of […]

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email acquisition. […]

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers of the opportunity to connect more deeply with your brand. No matter how wonderful your brand or how great your products and services are, your customers are not always in the […]

What’s new? In the Cloud: Version 7.2 is live! Additional service refinements have been added to ensure an equal distribution of resources. The new tech environment will support maximum requests per second scalability. Any users of our Real-Time validation service can obtain the 7.2 access credentials and documentation through the Client Portal. Support for Customer […]

Newton, MA – FreshAddress, the leader in email marketing database services, announced that it has received a significant strategic investment from TZP Growth Partners, a private equity fund focused on growing business and consumer services companies. The funding will be used to accelerate the next phase of growth and innovation at FreshAddress. The current FreshAddress […]

Synopsis The American National Red Cross uses the FreshAddress email appending service to boost digital sign-ups, by far the organization’s most effective method of scheduling blood & platelet donations. The newly appended addresses contributed to tripling digital sign-ups while significantly reducing operating expenses for its Biomedical services unit. Background The American National Red Cross is […]

Fresh Takes on Spring Email Campaigns: Florals and More If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National Retail Federation). St. Patrick’s Day and […]

Email is the cornerstone of your customer interactions. Without it, your customer experience program is in big trouble. Disagree? Take email out of the customer journey equation for a minute…. How are you going to nurture prospects from awareness, to conversion, to raving brand fanatics? You could call them relentlessly. You could stalk them on social […]

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to vote, or you inherited a list […]