Protect

So your list is clean, now what?

In just one year, 6% of your list will turn toxic and 30% will be lost to normal attrition. FreshAddress® gives you the tools you need to recover customer email addresses, keep your clean email lists problem-free, and protect your SafeToSend investment.

Protect - List Guard

Take the next step in email retention & hygiene with our patented Email Change of Address (ECOA) and SafeToSend+ Services

Email Change of Address (ECOA)

Reconnect with lost customers by re-introducing yourself to them at their newly preferred email addresses.
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SafeToSend+

Protect your sender reputation, catch problems before they occur, and keep only good email addresses in your list with our continuous list monitoring solution.
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Related Resources

White Papers

How to Diagnose, Treat and Immunize your Database - “30% of your house list change their email addresses annually or become inactive.” This statistic, universally quoted by experts throughout the email marketing industry, refers to an infectious disease commonly known as “list churn.” And every email database suffers from it. This paper will explain how to diagnose and fix your problems.

Email Validation

White Papers

Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is critical for companies to develop appropriate win-back strategies for these valuable lost customers.

Email Change of Address (ECOA)

Case Studies

Woolrich, Inc., the Original Outdoor Clothing Company, has seen many customers come and go during its unique lifespan. Despite utilizing a multitude of twenty-first century communication channels, however, staying in touch with today’s increasingly mobile customer base had become a significant test.

Email Change of Address (ECOA)