Email is a key player on the customer journey. Although customer journey mapping can give you endless opportunities for creating email marketing, your database must pass three major stress tests to make sure it’s up to the task of carrying the messaging load for your customers’ journeys. Is your email list ready to carry the messaging load for your customer’s journeys?It is if it can pass our 3-part stress test.
Why You Should Only Work with an Email Database Services Partner You Trust! Like a fabulously high match rate, a fabulously low price for email appending or list hygiene services calls for a reality check. Top-quality database services don’t come cheap. This paper will outline key areas where the services of cheap vendors tend to fall short as well as the risks their shortcomings pose.