resources
Webinars
Increase your knowledge of today’s email marketing topics with free live web-based educational events presented by FreshAddress®.
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What attendees said about our past webinars:
“Presenters Mike and Katherine were very knowledgeable, 5/5!”
“Great! I would definitely attend another webinar.”
Upcoming Webinars:
Hot or Not – A Live Critique of Email Capture Forms
When: Tuesday, October 30 at 11 AM EST/ 3 PM GMT
Who: Kath Pay – Founder & Senior Consultant, Holistic Email Marketing and Austin Bliss – President & Co-Founder, FreshAddress
What: [Webinar] Hot or Not – A Live Critique of Email Capture Forms
Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form… is it performing as well as it could? Volunteer your form for critique. Register here.
Past Webinars:
2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
2017
December 5, 2017
How Focusing on Email Hygiene Can Save Your Budget (And Your Butt)
Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can make or break your company. Join us for a deep dive into the world of email hygiene and what it really means to be clean. Attendees will learn:
• About all the different threats to your email data quality, and how they happen.
• How bad addresses cost you money and create liability for your company.
• 3 proven strategies for bullet-proofing your email database against these nuisances.
• How to use a new free tool to gauge the health of your lists today and prevent problems BEFORE you hit send on your next email campaign.
• About all the different threats to your email data quality, and how they happen.
• How bad addresses cost you money and create liability for your company.
• 3 proven strategies for bullet-proofing your email database against these nuisances.
• How to use a new free tool to gauge the health of your lists today and prevent problems BEFORE you hit send on your next email campaign.
2016
March 3, 2016
REAL-TIME EMAIL VALIDATION & LIVE SALES
Is your organization capturing email addresses online and via telephone? If so, you may have a weak spot that you’re not even aware of. Join Michael Dreyfus, Business Development Manager at FreshAddress & Rachel Hiraldo, Director of Communications at Oct8ne to learn about this problem and how to solve it before it gets too out of hand.
2015
December 16, 2015
Take 10: Reduce Your Email Bounce Rate
It's a lot of work to collect email addresses for your list—which makes it even more frustrating and disappointing when emails bounce back as undeliverable. But, a bad address doesn't have to be a dead end.
In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.
In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.
December 10, 2015
8 WAYS TO AMP UP YOUR EMAIL LIST GROWTH
Killer creative and irresistible subject lines are only as powerful as the size of your engaged email list. Successful digital marketers know that email address acquisition should be near the top of their priority list … but, when was the last time you took a hard look at the rate at which you’re collecting email addresses? How could it be improved upon?
In this PRO seminar, FreshAddress President Austin Bliss will share actionable, no-cost strategies for collecting the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We’ll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts.
In this PRO seminar, FreshAddress President Austin Bliss will share actionable, no-cost strategies for collecting the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We’ll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts.
November 17, 2015
USING FACEBOOK CUSTOM AUDIENCES? YOU HAVE A PROBLEM AND FRESHADDRESS HAS THE SOLUTION
If you're using Facebook custom audiences to target consumers online, you have a problem that you're probably not aware of. Join FreshAddress’s Jon Tejeda and Keith Reinhardt to learn how this obstacle is costing your organization money and what you can do about it. They'll share insights on how our newest product, Audience Connector for Facebook is helping leading brands overcome this issue, improve their reach on Facebook by up to 30%, and dramatically improve the ROI on their Facebook marketing spending.
October 22, 2015
EMAIL ADDRESS QUALITY – WHAT DOES IT MEAN TO BE CLEAN?
Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to understand and mitigate against all these threats to ensure the quality of your email address list. Join industry veterans Austin Bliss and Sal Tripi as they take you on a deep dive into the world of email address quality, and what it really means to be clean!
September 22, 2015
INTERACTIVE ROUNDTABLE DISCUSSION – HOLIDAY EMAIL MARKETING PLANNING SURVIVAL, & RECOVERY!
Join FreshAddress President Austin Bliss for an eec Coaching Clinic, where email marketers can receive free email marketing advice and support from industry experts and practitioners. This is a 60-minute interactive event which will be an open “roundtable” session for attendees to submit questions and topics related to holiday email marketing.
April 29, 2015
What’s Lurking in Your Database? Why Your Email Program Will Love Ongoing Email Protection
Join FreshAddress' Product Manager, Mike Iarrobino, to learn why you need ongoing email hygiene.
Attendees will learn:
• Why DIY and one-time email hygiene isn’t enough
• How a good address “flips” bad, and how often this happens
• Why ongoing email protection is like having an full-time email forensics team on your side
• How FreshAddress helps clients uncover thousands of problematic email addresses annually
Attendees will learn:
• Why DIY and one-time email hygiene isn’t enough
• How a good address “flips” bad, and how often this happens
• Why ongoing email protection is like having an full-time email forensics team on your side
• How FreshAddress helps clients uncover thousands of problematic email addresses annually
February 26, 2015
5 Keys to List Growth: Building a Healthy Database
Join FreshAddress's Katherine Boyarsky and BlueHornet's Emily Strasburg to learn the keys to list growth.
According to BlueHornet's Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all.
Access the on-demand webinar recording and slide presentation for a deep dive into the top email list growth challenges and 5 strategies for building a healthy database.
According to BlueHornet's Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all.
Access the on-demand webinar recording and slide presentation for a deep dive into the top email list growth challenges and 5 strategies for building a healthy database.
2014
September 18, 2014
Rock Your Next Email Campaign: 5 Steps To Increase Open and Click Through Rates
FreshAddress's Mike Iarrobino and Katherine Boyarsky review the industry's secrets for increasing open and click through rates and provide tips for email marketers to breathe new life into email campaigns. They'll share statistics and testing strategies from FreshAddress's own email campaigns, and showcase the invaluable resources they use to move the needle for their marketing efforts. This webinar will help you to increase engagement and build lasting relationships with your customers. Bring your questions and comments to our open Q&A period.
Attendees will learn:
1. Best practices to test and optimize email campaigns
2. Brand new email sending statistics for various industries
3. Ways to increase open and click through rates
4. How to establish long term relationships with customers
5. Tips to monitor frequency and timing of email sends
Attendees will learn:
1. Best practices to test and optimize email campaigns
2. Brand new email sending statistics for various industries
3. Ways to increase open and click through rates
4. How to establish long term relationships with customers
5. Tips to monitor frequency and timing of email sends
June 19, 2014
How to Fight List Attrition & Bounces: The Smart Marketer’s Guide to ECOA
As a smart marketer, you are already working hard to collect email addresses and grow your list.
But did you know that...
* over 50 million people will change their email addresses this year?
* business typically lost 30% of their lists annually?
* sending email to bouncing and inactive subscribers will negatively affect your ability accurately report on performance?
Led by Austin Bliss, this must-attend webinar will provide a thorough overview of the realities of list attrition and the power of email change of address (ECOA) services.
But did you know that...
* over 50 million people will change their email addresses this year?
* business typically lost 30% of their lists annually?
* sending email to bouncing and inactive subscribers will negatively affect your ability accurately report on performance?
Led by Austin Bliss, this must-attend webinar will provide a thorough overview of the realities of list attrition and the power of email change of address (ECOA) services.
April 2, 2014
The Practioners’ Guide to Spamtraps
What makes ESPs groan and marketers panic? Spamtraps! Moderated by Ken Magill, Editor and Founder of The Magill Report, this session will be an in-depth examination at these amazingly powerful (and toxic!) email addresses.
Join Sal Tripi, AVP – Digital Operations and Compliance at Publishers Clearing House, Austin Bliss, President and Co-Founder of FreshAddress, and Sam Silberman, Director of Standards at Constant Contact as they share best practices on cleaning, correcting and protecting your lists, removing damaging-but-deliverable email addresses, and improving the overall health and performance of your email databases.
Join Sal Tripi, AVP – Digital Operations and Compliance at Publishers Clearing House, Austin Bliss, President and Co-Founder of FreshAddress, and Sam Silberman, Director of Standards at Constant Contact as they share best practices on cleaning, correcting and protecting your lists, removing damaging-but-deliverable email addresses, and improving the overall health and performance of your email databases.
2012
April 25, 2012
Tips to Maximize Email Marketing ROI
January 19, 2012