Webinars

Who:

- DEG Digital: Jennifer Hoth: Sr. Email & Mobile Strategist & Travis McCan, Senior Marketing Strategist
- FreshAddress: Suzanne Shaughnessy: Director, Strategic Solutions & Keith Reinhardt, Marketing Manager

What: Marketers collect a TON of email data during the holiday season. Now the real work begins! Join us as we break down 4 proven strategies for maximizing the value of this information. This webinar will teach you how to optimize the new data you've collected and craft campaigns that drive results. Attendees will learn how to:

-- Asses the quality of your data and quickly fix any problems.
-- Leverage new insights to better segment your list.
-- Create and deploy campaigns that drive more new and repeat purchases, social engagement, referrals, and reviews.

When: Tuesday, January 29th at 3PM Eastern

Who: Geoff Wolf, EVP Client Strategy, J.Schmid; and Keith Reinhardt, Marketing Manager, at FreshAddress

High quality data and powerful marketing creative go hand in hand. In today’s world, you need both to drive optimal results. Webinar Takeaways:

— Supercharge ROI for your holiday email campaigns
— Leverage your existing email and creative resources to build bigger and more profitable campaigns.
— Learn how to target the right email address with the right content that drives purchases.

If done correctly, the potential ROI on email appending is enormous. If not, the outcome can be disastrous. Join us for a step-by-step look at how to leverage this often misunderstood practice to supercharge your email marketing program (Recording coming soon).

Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form… is it performing as well as it could?

Using forms submitted by the audience, Kath and Austin will provide you with live analysis and constructive suggestions on how to immediately improve the quantity and quality of the email addresses you are capturing. They’ll also talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.

Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can make or break your company. Join us for a deep dive into the world of email hygiene and what it really means to be clean. Attendees will learn:

• About all the different threats to your email data quality, and how they happen.
• How bad addresses cost you money and create liability for your company.
• 3 proven strategies for bullet-proofing your email database against these nuisances.
• How to use a new free tool to gauge the health of your lists today and prevent problems BEFORE you hit send on your next email campaign.

Is your organization capturing email addresses online and via telephone? If so, you may have a weak spot that you’re not even aware of. Join Michael Dreyfus, Business Development Manager at FreshAddress & Rachel Hiraldo, Director of Communications at Oct8ne to learn about this problem and how to solve it before it gets too out of hand.

It's a lot of work to collect email addresses for your list—which makes it even more frustrating and disappointing when emails bounce back as undeliverable. But, a bad address doesn't have to be a dead end.

In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.

Killer creative and irresistible subject lines are only as powerful as the size of your engaged email list. Successful digital marketers know that email address acquisition should be near the top of their priority list … but, when was the last time you took a hard look at the rate at which you’re collecting email addresses? How could it be improved upon?

In this PRO seminar, FreshAddress President Austin Bliss will share actionable, no-cost strategies for collecting the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We’ll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts.

If you're using Facebook custom audiences to target consumers online, you have a problem that you're probably not aware of. Join FreshAddress’s Jon Tejeda and Keith Reinhardt to learn how this obstacle is costing your organization money and what you can do about it. They'll share insights on how our newest product, Audience Connector for Facebook is helping leading brands overcome this issue, improve their reach on Facebook by up to 30%, and dramatically improve the ROI on their Facebook marketing spending.

Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to understand and mitigate against all these threats to ensure the quality of your email address list. Join industry veterans Austin Bliss and Sal Tripi as they take you on a deep dive into the world of email address quality, and what it really means to be clean!

Join FreshAddress President Austin Bliss for an eec Coaching Clinic, where email marketers can receive free email marketing advice and support from industry experts and practitioners. This is a 60-minute interactive event which will be an open “roundtable” session for attendees to submit questions and topics related to holiday email marketing.

Join FreshAddress' Product Manager, Mike Iarrobino, to learn why you need ongoing email hygiene.

Attendees will learn:
• Why DIY and one-time email hygiene isn’t enough
• How a good address “flips” bad, and how often this happens
• Why ongoing email protection is like having an full-time email forensics team on your side
• How FreshAddress helps clients uncover thousands of problematic email addresses annually

Join FreshAddress's Katherine Boyarsky and BlueHornet's Emily Strasburg to learn the keys to list growth.

According to BlueHornet's Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all.

Access the on-demand webinar recording and slide presentation for a deep dive into the top email list growth challenges and 5 strategies for building a healthy database.

FreshAddress's Mike Iarrobino and Katherine Boyarsky review the industry's secrets for increasing open and click through rates and provide tips for email marketers to breathe new life into email campaigns. They'll share statistics and testing strategies from FreshAddress's own email campaigns, and showcase the invaluable resources they use to move the needle for their marketing efforts. This webinar will help you to increase engagement and build lasting relationships with your customers. Bring your questions and comments to our open Q&A period.

Attendees will learn:
1. Best practices to test and optimize email campaigns
2. Brand new email sending statistics for various industries
3. Ways to increase open and click through rates
4. How to establish long term relationships with customers
5. Tips to monitor frequency and timing of email sends

As a smart marketer, you are already working hard to collect email addresses and grow your list.

But did you know that...

* over 50 million people will change their email addresses this year?

* business typically lost 30% of their lists annually?

* sending email to bouncing and inactive subscribers will negatively affect your ability accurately report on performance?

Led by Austin Bliss, this must-attend webinar will provide a thorough overview of the realities of list attrition and the power of email change of address (ECOA) services.

What makes ESPs groan and marketers panic? Spamtraps! Moderated by Ken Magill, Editor and Founder of The Magill Report, this session will be an in-depth examination at these amazingly powerful (and toxic!) email addresses.

Join Sal Tripi, AVP – Digital Operations and Compliance at Publishers Clearing House, Austin Bliss, President and Co-Founder of FreshAddress, and Sam Silberman, Director of Standards at Constant Contact as they share best practices on cleaning, correcting and protecting your lists, removing damaging-but-deliverable email addresses, and improving the overall health and performance of your email databases.