Email marketers may find the following information and links useful when researching best practices, industry standards and regulations.
CAN-SPAM Act of 2003
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the “CAN-SPAM Act of 2003” was signed by President Bush on December 16, 2003 and went into effect on January 1, 2004.
- View CAN-SPAM Act of 2003
- View FCC’s CAN-SPAM Rules
- View the DMA’s Visual Summary of the CAN-SPAM Act
- View A Compliance Guide for Businesses
- Watch an informational video on complying with the CAN-SPAM Act
Michigan Children’s Protection Registry Act
Legislation in the State of Michigan establishing the computer crime of sending certain electronic messages to minors, creating a child protection registry, providing notice of contact points to which a minor has access, among other provisions.
Utah Child Protection Registry
Legislation in the State of Utah establishing a registry of contact points for minors, prohibiting the sending of certain materials to a registered contact point, among other provisions.
Canada’s Anti-Spam Legislation (CASL)
Legislation in Canada requiring marketers to get “express consent” from each email address owner in order to send nearly all forms of commercial email to Canadian residents.
The EU General Data Protection Regulation (GDPR)
Legislation in the European Union that gives citizens more control over there personal data.