Did you do everything possible to persuade your customer to give you their precious email addresses so you can stay in touch? That's what two email experts wanted to find out. In a recent webinar, Austin Bliss and Kath Pay, discussed how to create persuasive, trust-generating email opt-in forms and then reviewed four forms sent in by webinar listeners.
Not sure what to do with the data you've collected for the past year? This document presents four steps that will help you get started.
Not sure what to look for when evaluating email appending vendors? This document presents some key criteria to consider when selecting a company to handle your customer list.
We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! These 9 tips will get you moving in the right direction
Email is a key player on the customer journey. Although customer journey mapping can give you endless opportunities for creating email marketing, your database must pass three major stress tests to make sure it’s up to the task of carrying the messaging load for your customers’ journeys. Is your email list ready to carry the messaging load for your customer’s journeys?It is if it can pass our 3-part stress test.
When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Our latest white paper provides real-life examples of appending projects gone wrong and delivers actionable tips for getting it right. Download it today to learn how leading brands are benefiting from these tips.
The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You must give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!)