How to Lower your Email Unsubscribe Rate in 6 Easy Steps

The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You must give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) Download this whitepaper to better understand:

  • The Email Unsubscribe Process: Learn the two key elements of a solid email unsubscribe strategy.
  • Unsubscribe Best Practices: How to encourage more recipients to use your unsubscribe option instead of going inactive or clicking the spam button.
  • How to Reduce Unsubscribes: Tune up your email program to reduce the causes that prompt most subscribers to bail out
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