It’s not a revelation that many nonprofits rely on a mix of direct mail, telemarketing, and live fundraising events to target donors. But, these campaigns can be costly. Even worse, without a digital element, they can often miss the mark.
In this whitepaper, FreshAddress and the Environmental Defense Fund (EDF) share:
- Tips and advice on how nonprofits can leverage email to increase donor engagement.
- Examples of how non-profits are leveraging Email Change of Address (ECOA), appending, email validation, and segmentation services to increase donations.
- Commentary on how these services are driving major improvements for the EDF.