It’s not a revelation that many nonprofits rely on a mix of direct mail, telemarketing, and live fundraising events to target donors. But, these campaigns can be costly. Even worse, without a digital element, they can often miss the mark.

In this whitepaper, FreshAddress and the Environmental Defense Fund (EDF) share:

  • Tips and advice on how nonprofits can leverage email to increase donor engagement.
  • Examples of how non-profits are leveraging Email Change of Address (ECOA), appending, email validation, and segmentation services to increase donations.
  • Commentary on how these services are driving major improvements for the EDF.
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