It’s All About Data Quality

Last October, someone at the American Direct Marketing Association hit “send” for an email campaign that ended up being the blast heard ‘round the world’— and not in a good way. Whoever hit the send button that day is probably still easily startled by sudden loud noises. The campaign hit more than 100 spam traps and email inboxes of some of the world’s most prominent anti-spammers. At least one of the messages reportedly hit anti-spam outfit Spamhaus’s chief executive Steve Linford’s personal address.

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