50% or more of your B2C email list is likely inactive

Don’t just delete the inactive email addresses in your business-to-consumer file. At some point, these people signed up to receive emails from your company and expressed a real interest in your offering. It’s much easier (and cheaper) to re-engage them than it is to attract new subscribers.¬†Follow these tips to ensure that your next win-back campaign is a smashing success.

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