SOMERVILLE, MA, (June 25, 2001) - YourCompass, Inc., a leading provider of personalization and marketing intelligence solutions for e-businesses, and FreshAddress, Inc., the Internet's leading Change of Email Address service, today announced a strategic partnership. Under the agreement, the two companies will market each other's products and services to enhance their respective clients' CRM and customer retention capabilities.
"Reaching the right customers with the right products, using the most current email addresses available, is critical to highly personalized email campaigns and marketing initiatives. FreshAddress.com helps ensure that those powerful connections with customers will be made," said Peter Siniawer, President and CEO of YourCompass. "FreshAddress.com will augment YourCompass' personalization by giving our clients yet another effective way to attract and retain customers through an ongoing interactive relationship."
"Our alliance with YourCompass allows us to offer proven world-class personalization services to our clients to further enhance their email and marketing communications," said Bill Kaplan, CEO of FreshAddress, Inc. "Our product offerings are perfectly complementary. YourCompass' personalization and marketing intelligence tools enable clients to develop deeper and more profitable relationships with their customers. FreshAddress.com's email list cleaning and updating services help ensure that these tailored one-to-one messages reach their intended recipients at their preferred email addresses."