Service Reduces Email Address Churn

NEWTON, MA (March 19, 2002) - FreshAddress, Inc., the Internet's leading email list cleaning and Email Change of Address service, announced today that SunSetter Products has chosen to employ FreshAddress, Inc.'s NCOA For EmailTM service for businesses. SunSetter Products is the largest manufacturer of deck and patio awnings in the country. maintains the Internet's largest linked directory of old and current email addresses, providing the missing link between the two.

"We have served hundreds of thousands of homeowners, and remain committed to providing the highest level of service," said Jonathan Hershberg, President of SunSetter. "Implementing direct marketing strategies for the Internet allows us to maintain long-term relationships with a broader customer base, and FreshAddress, Inc.'s list cleaning and ECOA (email change of address) services are crucial in helping us keep our customer list up-to-date."

In addition to FreshAddress, Inc.'s ECOA service, its FreshList Service identifies invalid, duplicate, and bouncing addresses in a company's email list and provides corrections for syntax, typographical, formatting, top level and "dead" domain errors. Utilizing these FreshAddress, Inc. services helps clients like SunSetter bounce-proof their email communications and ensure that their messages are reaching customers' preferred email addresses.

"We are excited to be working with SunSetter's sophisticated marketing department to help them maximize the return on their customer database," said Bill Kaplan, CEO of FreshAddress, Inc. "In today's economy, companies more than ever need to preserve their customer base and squeeze everything possible out of their marketing budgets. We are pleased that our services have already helped SunSetter reconnect with thousands of lost customers, and generate additional revenues with a minimal investment of time and money."

To learn more about SunSetter Products, visit

To learn more about FreshAddress, Inc.'s business services, visit

About SunSetter Products

SunSetter Products is the largest manufacturer of deck and patio awnings in America. All awnings are offered directly to customers via magazine and television advertising, direct response vehicles, and the Internet. This direct marketing approach allows for dramatically reduced prices without sacrificing quality or features. As the home awning market leader, SunSetter has sold more patio and deck awnings than anyone else in the country. For more information on SunSetter Products, visit