BURLINGTON, MA - December 4, 2001 - E-mail and Fax Broadcasting services leader SmartSource today announced that it has signed a definitive agreement with FreshAddress to offer FreshAddress' Email Change of Address (ECOA) and List Cleaning services to its clients using FreshAddress' patent-pending technology. Under the agreement, SmartSource will resell FreshAddress services directly to its current and future clients. The two companies will also engage in joint marketing activities.
"With some companies losing as much as 33% of their e-mail records each year due to old or incorrect address, SmartSource recognized the need for a solution that would help our clients maintain and maximize the value of their e-mail databases. The FreshAddress suite of services do just that and we are pleased to have them as a partner", said Mike Curtin, president of SmartSource Corporation.
"We are excited to be working with SmartSource to provide our email list hygiene and updating services to their premiere roster of clients," stated Bill Kaplan, CEO of FreshAddress, Inc. "Our shared philosophy of coupling a driven return-on-investment focus with an unparalleled commitment to customer service is the cornerstone of our companies, and we are pleased to add our complementary services to SmartSource's email and fax broadcasting offerings."
The following FreshAddress services are now available through SmartSource:
- Email Change of Address ServiceTM - Similar to the U.S. Post Office's NCOA (National Change of Address) service, the Email Change of Address (ECOA) Service enables companies to seamlessly update their email lists based on email address changes made through any FreshAddress client or directly at FreshAddress.com, subject to each individual member's permission.
- FreshList ServiceTM - The FreshList Service analyzes the email addresses in a company's e-mail list and provides corrections for duplicates, syntax, typographical, formatting, top level domain and "dead" domain errors. This technology does not just clean lists of faulty addresses but actually provides corrections for these invalid email addresses, enabling companies to reconnect with lost customers.
- FreshAddress NetworkTM - Built by opt-in members, the FreshAddress Network is the Internet's largest database of old, changed and current email addresses. By providing the missing link between an individual's old or other working email addresses and his/her current preferred email address, the FA Network allows individual members to easily inform their friends, contacts and preferred online providers of an email address change.
- FailSafe Address Recovery SystemTM - FreshAddress, Inc. maintains a self-registered historic profile of their members' email addresses. If a member's current preferred email address is bouncing, FreshAddress contacts them through one of their other working email addresses to ensure their account is kept up-to-date.
(http://www.smartsourceonline.com) SmartSource is a privately held company founded in 1994. SmartSource delivers e-mail and fax broadcasting services and campaigns for both direct clients as well as interactive design firms and database marketing/list management companies. SmartSource can tailor the applications behind broadcast campaigns to client specific needs including data merges and personalization of e-mails and faxes. Customers include KPMG, Primedia/Intertec, ICOM, InfoUSA, Compaq Computer, Janus Funds, Harte Hanks, United Communications Group, Dun & Bradstreet, VoiceStream, Williams, IDG.Net and many others.