NEWTON, MA, (August 8, 2001) - FreshAddress, Inc., the Internet's leading email list cleaning and change of email address service, today announced REGARDS.COM has chosen FreshAddress.com's ECOA (email change of address) service for businesses. REGARDS.COM is the premier virtual communications center featuring electronic greeting cards, invitation & reminder services, and information management on the Internet. FreshAddress.com maintains the Internet's largest linked directory of old and current email addresses.

"REGARDS.COM places tremendous value on providing resources for our members to reach out to friends, contacts and loved ones through our online communication services," said Adam Donner, VP of Operations at REGARDS.COM. "Central to our mission is ensuring that our email databases are as current as possible, and FreshAddress.com's services offer a complete and affordable solution to fulfill our email list freshening needs. We're excited to work with FreshAddress.com, the Internet's premier email list solutions provider, to help maximize our marketing efforts and retain our customers over the long term."

"With more than 2.5 million visitors every month, it's critical that REGARDS.COM maintains the most current customer databases available," said Austin Bliss, President of FreshAddress, Inc. "We're very pleased that REGARDS.COM has joined the FreshAddress Network, and we look forward to building on this new relationship to provide highly effective solutions that contribute to REGARDS.COM's continuing success."

"With millions of addresses now being freshened through the FreshAddress Network each week, our service has reached the critical mass necessary to make it a 'must have' solution for every list owner," said Bill Kaplan, CEO of FreshAddress Inc. "We are pleased to have prudently designed, developed, tested and rolled out our turn-key services to ensure the maximum benefit for our clients."