NEWTON, MA, (January 17, 2018) – FreshAddress, Inc., the leader in email marketing database services, today announced that its SafeToSend email validation solution is now integrated with Oracle Responsys.

The new SafeToSend application is available on the Oracle Cloud Marketplace here. The process is simple and intuitive. With just a few simple clicks, Marketers can now clean their Oracle Responsys email lists directly from their FreshAddress Client Portal account.

SafeToSend takes a 3-step approach (Check-Correct-Protect) to email list hygiene that helps marketers:

  • Avoid deliverability problems by eliminating bouncing email addresses;
  • Correct registration errors and reconnect with lost customers; and
  • Remove toxic email addresses, including spamtraps and honeypots.

All cleaned email addresses are 100% guaranteed deliverable. This translates into higher opens, click-throughs, conversions, and ultimately higher profitability.

Over the past 18+ years, FreshAddress has analyzed over 8.4 billion email addresses. As a result, we continue to construct an unparalleled knowledgebase of email domains, registration errors, email address specific activity, and toxic addresses. This intellectual property, coupled with an experienced team of email address experts, makes SafeToSend the email hygiene service of choice for today’s leading brands.

Oracle Responsys customers can access the SafeToSend app in the Oracle Cloud Marketplace. Use it today to begin harnessing the power of the industry's top email hygiene solution.

About FreshAddress

FreshAddress, Inc. is an email marketing intelligence company that helps businesses clean, correct, grow, and leverage their email lists for maximum return on their investments and relationships. Offerings include our industry-leading, patented Email Change of Address (ECOA) service, SafeToSend® Email Validation, and a full suite of appending services. We also provide customer lifecycle and optimization solutions. Founded in 1999, FreshAddress is privately held and based in Newton, MA.