NEWTON, MA, (October 30, 2001) - FreshAddress, Inc., the Internet's leading email list cleaning and Change of Email Address service, today announced a partnership with Millard Group, Inc., one of the nation's leading providers in the direct marketing industry. Working with clients such as Lands End, L.L. Bean, Time Inc., and Condé Nast, Millard Group will offer its clients access to FreshAddress, Inc.'s email address cleaning and updating services.

"We are pleased to now offer our customers Email Change of Address (ECOA) services through FreshAddress, Inc.," said Tom Rocco, VP of Marketing Services and Millard Interactive. "FreshAddress, Inc.'s proven business track record and established free consumer change of email address services made them a logical choice to provide our clients with clean and up-to-date email addresses."

Through the unique free consumer website, individual consumers indicate both their old and less preferred email addresses and their current preferred email address. In addition to providing these email address updates to businesses,'s service identifies invalid, duplicate, and bouncing addresses in a company's email list and provides corrections for syntax, typographical, formatting, top level and "dead" domain errors, enabling clients to reconnect with lost customers.

"We are excited to be working with Millard Group to help them continue to provide outstanding service to their many clients," said Bill Kaplan, CEO of FreshAddress, Inc. "Now more than ever, companies need to focus on recovering, strengthening, and extending their customer relationships, the primary prerequisite of which is to keep their email lists fresh and up-to-date."

About Millard Group, Inc.

Millard Group Inc. is one of the nation's leading service providers in the direct response industry with over 24 years experience in list brokerage, list management, alternative media, marketing services including customized research, and Internet services. Founded in 1977, it is based in Peterborough, NH, with offices in Darien, CT and San Diego, CA.