Services To Help Companies Keep Their Email Lists Up-To-Date

RANCHO SANTA MARGARITA, CA (February 19, 2002) - Mail services leader Melissa Data today announced that it has signed a partnership agreement with FreshAddress to offer FreshAddress' Email Change of Address (ECOA) and List Cleaning services to its clients. Under the agreement, Melissa Data will resell FreshAddress services directly to its current and future clients. The two companies will also engage in joint marketing activities.

"With some companies losing as much as 33% of their e-mail records each year due to old or incorrect addresses, Melissa Data recognized the need for a solution that would help our clients maintain and maximize the value of their e-mail address databases," said Mitch McClenney, Data Enhancement Services Manager of Melissa Data. "The FreshAddress NCOA For EmailTM services will provide our clients with a complementary and cost-effective solution for this previously intractable problem."

"We are excited to be working with Melissa Data to provide our email list hygiene and updating services to their premiere roster of clients," stated Bill Kaplan, CEO of FreshAddress, Inc. "We are also pleased to be able to add their complementary services to the email list offerings we currently provide to our many clients."

The following FreshAddress services are now available through Melissa Data:

Email Change of Address ServiceTM - Similar to the U.S. Post Office's NCOA (National Change of Address) service, the Email Change of Address (ECOA) Service enables companies to seamlessly update their email lists based on email address changes made through any FreshAddress client or directly at, subject to each individual member's permission.

FreshList ServiceTM - The FreshList Service analyzes the email addresses in a company's e-mail list and provides corrections for duplicates, syntax, typographical, formatting, top level domain and "dead" domain errors. This technology does not just clean lists of faulty addresses but actually provides corrections for these invalid email addresses, enabling companies to reconnect with lost customers.

FreshAddress NetworkTM - Built by opt-in members, the FreshAddress Network is the Internet's largest database of old, changed and current email addresses. By providing the missing link between an individual's old or other working email addresses and his/her current preferred email address, the FA Network allows individual members to easily inform their friends, contacts and preferred online providers of an email address change.

FailSafe Address Recovery SystemTM - FreshAddress, Inc. maintains a self-registered historic profile of their members' email addresses. If a member's current preferred email address is bouncing, FreshAddress contacts them through one of their other working email addresses to ensure their account is kept up-to-date.

About Melissa Data

( Melissa Data specializes in the design and manufacture of direct marketing software products and is committed to provide cost-effective solutions that help volume mailers nationwide save money on postage and printing, enhance database accuracy and functionality, and increase target market effectiveness. Founded in 1985 by Raymond Melissa, its corporate headquarters are located at 22382 Avenida Empresa, Rancho Santa Margarita, California, 92688