Newton, MA—March 17, 2009— FreshAddress, the leading provider of email database services, today announced that its opt-in ECOA (Email Change Of Address) database has topped 105 million change pairs of old and new email addresses, a 50% increase since January 2008. Its opt-in consumer email append database grew 43% over this same period and now totals over 450 million records.
"With over 100 million change pairs now in our ECOA database, we continue to effectively solve a critical pain point for companies and organizations—staying in touch and developing deeper relationships with customers, donors, and members,” said Austin Bliss, President of FreshAddress. "Coupled with our proprietary email list hygiene and correction technology and database, processing lists through our ECOA service on a quarterly basis provides guaranteed deliverable updates for 15%-30+ of our clients’ bouncing and inactive email addresses on an annual basis.”
The rapid growth rates of FreshAddress’s databases are due to the company’s aggressive acquisition strategy (FreshAddress acquired Return Path’s ECOA business in December 2008), its growing network of data licensing partners, the continued success of its own consumer services website, and its newly-acquired Return Path consumer websites, including www.ecoa.net.
“When we first started FreshAddress in 1999, our goal was to become the email counterpart to the U.S. Postal Service’s National Change of Address service,” said Bill Kaplan, CEO of FreshAddress. “We’ve successfully consolidated this fragmented industry and now provide one-stop-shopping for companies and nonprofits looking to keep their email address lists fresh and up-to-date.”