Newton, MA - October 5, 2015 - FreshAddress, the leader in email marketing database services, announced today that its email scoring and segmentation service, eSpend Score®, has been honored with a 2015 DMA Innovation Award.

eSpend Score® measures a customer’s propensity to engage and spend at a particular email address, empowering marketers to send the right offer to the right person at the right email address. The Direct Marketing Association (DMA) Innovation Awards recognize groundbreaking technologies that push the boundaries of what is possible for today’s marketers. FreshAddress’ eSpend Score® was presented with the Consumer Insight Solutions award for Modeling.

“This award demonstrates our ability to consistently deliver solutions that empower marketers to maximize the ROI from their email marketing efforts,” stated Austin Bliss, President of FreshAddress. “We are honored to be recognized by the DMA and this year's judges for our continued innovation and welcome this opportunity to introduce eSpend Score® to a wider audience.”

About FreshAddress:

FreshAddress, Inc. helps companies including 25% of the Fortune 100 and many of America's leading nonprofits to build, clean, and update their email databases to maximize revenue and donations. FreshAddress offers services including its SafeToSend Deliverability Solution, patented Email Change of Address (ECOA), and Postal and Email Appending.

FreshAddress services are offered through partner channels including ESPs, marketing agencies, data solutions providers, and list management and brokerage companies. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.

Media Contact:

Keith Reinhardt, FreshAddress, Inc.
Office: 617-965-4500 ext.229
Email: kreinhardt@freshaddress.com

SOURCE: FreshAddress