Newton, MA (October 16, 2007) – FreshAddress, Inc., a leading provider of email database service solutions, today announced the launch of its Email Database Consulting practice (“EDC”), a new professional service designed to help companies and nonprofits optimize their email database performance and generate increased revenues and profits.

The FreshAddress EDC takes a holistic approach to email database management, offering:

  • Research and analysis of clients’ unique email address challenges
  • Evaluation of current practices
  • Identification and recommendations of opportunity areas and solutions

In addition to providing analysis and advice, the FreshAddress EDC can also implement comprehensive database services on clients’ behalf. If appropriate, clients can engage FreshAddress for solutions including ECOA, Email Appending, List Hygiene, and/or Real-Time Email Validation.

The EDC is also able to draw upon the expertise of its reputable partners to provide an entire scope of email services when necessary, and seamlessly integrate all solutions into clients’ business systems, enterprise-wide.

EDC engagements typically focus on four key areas:

  1. Email List Strategy
  2. Email List Growth
  3. Email List Maintenance
  4. Email Deliverability

“Our clients call us when they have marketing database challenges.” said Austin Bliss, president of FreshAddress. “They call us when they’re looking for dramatic improvements in their email marketing performance. They look to us for honest, objective, thoughtful, and experienced counsel. Why? Because we are email database experts.”

“The introduction of the FreshAddress Email Database Consulting practice is a strategic move in response to FreshAddress client demands.” said Bill Kaplan, CEO of FreshAddress. “It provides our customers—old and new—with a comprehensive solution to help these organizations optimize their email marketing in a strategic and cost effective way.”

The FreshAddress Email Database Consulting practice is available immediately.