NEWTON, MA (October 8, 2013) – FreshAddress, Inc. today announced that Heather Waters has joined the company as Marketing & Communications Manager. The appointment is a key component of a strategic plan to drive brand awareness for the leading provider of email marketing intelligence.
Waters noted, “I recently engaged FreshAddress on behalf of a client and was incredibly impressed by their exceptional service and rock-solid results. When they approached me about leading their marketing efforts, it was an easy decision. I’m delighted to join their team and look forward to working with the founders on the tactical positioning and growth of their offerings.”
Most recently, Waters was the principal at a boutique consultancy that provided turnkey marketing communications and project management services to start-ups, nonprofits, and road-tested businesses. She also led two high-profile fundraising campaigns for a Southern California charter of The Girl Scouts. Responsible for raising nearly 60% of the organization’s $5mm operating budget, she was the driving force behind Web Cookies, a custom online, real-time project management solution that saved the nonprofit over $140,000 annually.
FreshAddress co-founder and president, Austin Bliss, said of his new hire, “We needed a skilled marketer to help us leverage new media and events for measureable impact. Heather Waters has moxie to spare, a deft pen, and a keen understanding of the client experience. We’re thrilled to have her on board.”
Waters studied English and Communications at Valparaiso University and has worked with PetSmart Charities, The Bark Avenue Foundation, Gibson Guitars, and Washburn Guitars.
For more information, please contact FreshAddress at 800.321.3009.