Partnership helps nonprofits build and update their e-mail lists, develop effective Internet strategies, and improve their e-mail marketing results
NEWTON, MA, (February 20, 2003) - FreshAddress, Inc.'s Nonprofit Group, a leading provider of bundled Email Appending and NCOA For EmailTM services to the nonprofit sector, announced a partnership today with Kintera, Inc, the leading web-based platform provider offering online software and related services, and NPAdvisors.com, LLC, providers of effective strategic planning and creative services.
"We've proven that integrating both an e-mail program and the web into a nonprofit direct marketing campaign can increase the nonprofit's donor's base, deliver effective advocacy, and even increase response to direct mail appeals," stated Rick Christ, President of NPAdvisors.com. "The biggest hurdles have been finding e-mail addresses for donors, and a system to manage the communication. The combined services of these three companies give nonprofit organizations a previously unavailable depth of knowledge and experience that will improve their results and lower their marketing costs."
Nonprofit organizations have specific needs and budgetary constraints that require marketing, support and creative knowledge not offered by the major database services. With this partnership, nonprofits now have a cost-effective, one-stop solution to help create e-mail marketing campaigns from start to finish.
"We are thrilled to partner with FreshAddress, Inc. and NPAdvisors and offer this complete array of e-marketing services to the nonprofit sector," stated Matt Russo, Kintera's Vice President of Channel Development. "All three companies recognized that by combining our resources we could provide a comprehensive suite of products and services not only for our existing clients but also for the entire nonprofit sector."
Kintera is the leading web-based platform provider offering online software and related services to the nonprofit sector. The company's Knowledge Interaction solutions help volunteers, members, donors and staff share real-time data and information to foster a powerful sense of community. Kintera's proven Internet innovations such as Kintera SphereTM and Friends Asking Friends® allow organizations to focus on their mission, not on their technology. Now nonprofits, faith-based groups, educational institutions, associations and others in the nonprofit sector can use Kintera's complete web-based solutions to build communities, manage contacts, distribute communications, develop content and run reports. For more information and an online demo, visit Kintera at www.kintera.com.
NPAdvisors provides internet direct marketing services for nonprofits and associations. NPAdvisors' creative team is headed by direct-response legend Jeremy Squire who is known throughout the nonprofit industry for his effective and hard hitting campaigns. NPAdvisors develops and implements successful strategies and effective creative for advocacy, e-mail marketing, and direct mail. If you want to bring direct marketing expertise to your web site, or Internet expertise to your direct marketing program, contact us at firstname.lastname@example.org or for more information, visit www.npadvisors.com.