Explicit permission enables stronger customer relationships

NEWTON, MA, (January 31, 2006) – FreshAddress, Inc., a leading email database services provider and patent holder of ECOA service, announces another industry first: Opt-In Email Appending. The new service offers clients guaranteed deliverable email addresses matched to customer databases on an opt-in basis, providing highly qualified, active customers.

FreshAddress, Inc.'s Opt-In Email Appending service is an attractive extra layer of security for those businesses who have been burned before by SPAM complaints or for companies interested only in a finely honed emailing list.

"A few of our clients have asked for this service in the past, and we were happy to provide it on request," said Bill Kaplan, CEO of FreshAddress, Inc.. "These days, a greater number of clients come to us with email privacy and protection concerns so it makes sense to include it as a regular service offering."

FreshAddress, Inc.’s append services are backed by its internal database of over 200 million opt-in records and supplemented by licensing agreements with other major database providers. This multi-sourced approach enables clients to one-stop shop and receive the highest match rates available within the shortest possible timeframe.

“Our focus on email challenges allows us to continually provide cutting edge technology and services to Fortune 1000 companies, leading nonprofits, top online retailers and social networking sites,” said Kaplan.

The traditional opt-out standard in email communications requires an individual to actively request "do not email me,” as inaction is considered consent. The FreshAddress Opt-In Email Appending service requires potential subscribers to actively request "yes, email me." Therefore, if the message recipient does not respond as directed, he/she will not be added to the opt-in subscriber list.

For details on FreshAddress' Opt-In Email Appending or any of its other services, contact a FreshAddress Professional List Consultant at 617-965-4500