Helps Johnson & Johnson, Eastern Mountain Sports (EMS), New England Business Services (NEBS) and Brookstone maximize their holiday sales
NEWTON, MA, (January 30, 2003) - FreshAddress, Inc., the Internet's leading provider of bundled Email Appending and NCOA For EmailTM services, announced today the addition of over 25 new clients in the fourth quarter of 2002, including AFL-CIO, Brookstone, Catholic Relief Services, Eastern Mountain Sports (EMS), Johnson & Johnson, and New England Business Services (NEBS). These companies chose to utilize FreshAddress, Inc.'s Email Appending service and/or its NCOA for Email services to capture and recover nearly 30% of the missing or bouncing email addresses of their existing customers, just in time for the holiday rush.
FreshAddress, Inc. has now successfully cleaned and updated over 4000 email address lists with its next business day ECOA (Email Change of Address) and Email List Hygiene and Correction processes.
"Direct marketers have utilized NCOA services for years as a cost effective way of ensuring that mail would reach the correct postal box of their customers," stated Michael F. Murphy, FreshAddress, Inc. Vice President of Sales. "Companies now realize they must be even more diligent with their email campaigns, because email addresses change up to five times more often than physical mail addresses on an annual basis. Our NCOA For Email services correct the majority of invalid addresses in one's list and provide updated email addresses for old dead addresses."
For companies looking to build their email address databases for billing, e-commerce, fundraising, marketing, or customer service, FreshAddress offers FreshAppendTM. This service is the industry's only Email Appending product that includes 12 months of free ECOA services to help keep these addresses fresh and up-to-date. With nearly 35% of Internet users changing their email addresses each year, list owners can no longer simply afford to add new subscribers to their email address databases. Solving the problem and costs of email churn is equally important to sustain their lists, increase their customer retention rates, and continue to build the loyalty of their customers.