Corrects Invalid Email Addresses to Facilitate Reconnection with Lost Customers

NEWTON, MA, (April 19, 2001) - FreshAddress, Inc., the Internet's leading email list cleaning and change of email address service, today announced the expansion of its list freshening service that cleans and corrects faulty and invalid email addresses. The service, called FreshListTM (formerly launched in December 2000 as '@CleanUp'), ensures that the email addresses contained within each client's databases are valid, deliverable, and error-free.

"With its ability to heuristically learn from each email address it processes, our FreshList service represents a major step forward in email list hygiene and maintenance," said Bill Kaplan, CEO of FreshAddress, Inc. "With millions of addresses already processed, FreshList is a critical resource for every list owner interested in reconnecting with customers lost to 'dead' addresses."

FreshList analyzes the email addresses in a company's database and provides corrections for syntax, typographical, formatting, and top-level domain errors. It also flags "dead" domains, duplicate addresses, and domain changes, thereby ensuring that each list is as fresh as possible.

"The accuracy and integrity of email lists is of paramount concern to direct marketers, list managers, and list brokers," said Austin Bliss, President of FreshAddress, Inc. "Our FreshList service in conjunction with our ECOA (Email Change of Address) service boasts quick turnaround times because our technology cleans, corrects, and updates lists automatically, without any effort required by our clients."