ARLINGTON, MA, (May 3, 2000) - FreshAddress, Inc., the Internet's leading free email address registry and change of email address service, today announced it has been approved to join the TRUSTe privacy seal program, signifying FreshAddress.com's commitment to ensuring privacy and safeguarding users' personal information.

TRUSTe is an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Its third-party oversight "seal" program was developed to alleviate users' concerns about online privacy, while meeting the specific business needs of each of their licensed Web sites.

"From the start, FreshAddress.com has been dedicated to protecting the privacy of every individual registering for our services, and our comprehensive privacy policy, posted on our web site, demonstrates our clear commitment to maintaining the confidentiality of personal information," said Bill Kaplan, CEO of FreshAddress, Inc. "We're very pleased that TRUSTe, which has a solid reputation as the leader in promoting privacy principles on the Web, has given us their 'seal' of approval."

"It has become increasingly clear that the TRUSTe seal has emerged as a symbol that consumers look for when deciding whether to do business with a Web site," said Henry Alexander, TRUSTe's Director of Client Operations. "By becoming a TRUSTe licensee, FreshAddress.com is making it easy for its customers to protect their personal information online."