NEWTON, MA (October 9, 2009) – FreshAddress, Inc. today announced its CEO, Bill Kaplan, will be speaking at the DMA 09 Conference & Exhibition.

Kaplan will be presenting a seminar as part of the DMA’s Multichannel Strategies Track entitled “Five Proven Ways to Take the Risk Out of the Game” on Monday, October 19th at 3:00 PM PT. The session will help attendees discover a new framework for evaluating risk/reward scenarios and learn how to align incentives throughout their company and suppliers to minimize fixed costs, build loyalty and boost their bottom line. Kaplan will also be presenting the “Vendor Solutions Showcase” on Monday at 11:15 AM PT.

For more information, contact Sandy Pochapin, Marketing Manager for FreshAddress at or 617-965-4500 ext. 211.

FreshAddress, Inc. will be located at Booth #2723.