New York, NY – August 11, 2014 – Last Monday, FreshAddress, Inc. presented with Chapman Cubine Adams + Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference. The event was a huge success and the panelists answered questions well after the presentation ended.
Panelists included Brenna Holmes, VP of Digital, Interactive Department, CCAH, Emily Stevenson, Online Fundraising Manager at EDF, and Nick Ellinger, Vice President of Strategic Outreach at MADD. Lori Collins, Director of the Nonprofit Group at FreshAddress, moderated the panel. All three panelists have used FreshAddress’s services to help them engage with their donors through email, and were thrilled to share their knowledge with the audience at the DMANF NY Nonprofit Conference.
Nick Ellinger, MADD, said, “Email allows you to learn (both globally and about individual constituents) inexpensively. You can find out why someone is donating to an organization and customize treatments to that individual easily. Moreover, you can also learn what messaging works best for your email list and use that to drive more expensive communications efforts like direct mail and telemarketing.”
Brenna Holmes, CCAH, added, “Even experienced digital veterans told me they learned new tricks and wrote down a whole bunch of test ideas!”
Many nonprofit organizations are unaware of the email database tools that can help them increase donations, reach donors on a multichannel level, and expand the demographic beyond current donors.
“Email is quick. It allows you to reach your constituents instantly, sending updates and fundraising requests as events unfold in near real-time. But email addresses change just as quickly, and inboxes are more crowded than most mailboxes, making email hygiene and savvy marketing techniques more critical than ever,” said Emily Stevenson, EDF.
FreshAddress has been working with nonprofits since its founding in 1999, and has helped many organizations including Habitat for Humanity, the American Red Cross, Unicef, WWF, the National Multiple Sclerosis Society, and many more to increase ROI, re-engage donors, and communicate with lost members.
“I had so many attendees seek me out to tell me that they were glad they came to our session. It is so rewarding to know that our advice and information can help them spread their mission and benefit the community,” said Lori Collins, FreshAddress.
Please contact Katherine Boyarsky at 617-965-4500 ext. 229 for more information.