FreshAddress Joins the Email Sender and Provider Coalition (ESPC)
Newton, MA - November 4, 2015 — FreshAddress, the leader in email marketing database services, has joined the leading policy organization for the digital marketing industry, the Email Service Provider Coalition (ESPC). The ESPC is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability.
“FreshAddress is a strong supporter of the ESPC’s best practices and we are proud to be a member,” stated Austin Bliss, President of FreshAddress. “It’s an honor to collaborate with fellow industry experts as we strive to preserve and expand email’s function as the most effective tool in a marketer’s arsenal.”
A major component of the FreshAddress mission is helping client's adhere to the highest level of industry standards. The ESPC marketing pledge provides a concise set of guidelines that, if followed diligently, help make this a reality. By following these principles and utilizing FreshAddress’s suite of best-in-class technologies, marketers are able to better prepare and protect themselves from unnecessary risk.