NEWTON, MA (October 1, 2013) – FreshAddress, Inc. announced today that it has completed the acquisition of EmailTestbox, a leader in multivariate email testing. Terms of the deal were not disclosed.
Created by Netherlands-based developer Arjan Bosboom and marketing expert, Jordie Van Rijn, EmailTestbox provides real-time, automated, multivariate testing services that empower marketers with sophisticated email optimization capabilities. EmailTestbox ensures the best possible content the moment the recipient opens, thus maximizing performance and ROI.
“With this acquisition, FreshAddress clients can automatically optimize their email creative, even after deploying it. EmailTestbox is literally a ‘set it and forget it’ tool that does in real time what previously would have taken laborious sampling and analytics to solve,” said Mike Iarrobino, FreshAddress Product Manager.
Austin Bliss, president and co-founder of FreshAddress, added, “We are committed to offering a complete portfolio of solutions that solve email marketing challenges. The acquisition of EmailTestbox is a perfect fit for our strategy and vision.”
As EmailTestbox is integrated into the FreshAddress portfolio, existing customers will be supported by the FreshAddress team in Newton. For more information, please contact FreshAddress at 800.321.3009 or visit www.emailtestbox.com.