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The Cookies Are Crumbling: Take Back Ownership of your Customer Data!
June 10, 2021 @ 3:00 pm - 4:00 pm
The rising tide of consumer privacy regulation is making marketing solutions that rely on 3rd party data and cookies obsolete. Don’t worry, it’s not time to panic. This is a prime opportunity to improve your marketing efforts and get closer to your own customers. It’s time to build your data house on your own land! Want to optimize your marketing efforts and transform your customer relationships? Reclaim ownership of your customer data! Our session will teach you how. We’ll start off by outlining strategies for collecting more quality 1st party data. Next, we’ll show you how to leverage this data to make real-time decisions that increase ROI and lower CPA. Finally, we’ll take a look at some brands that are transforming their businesses with this strategy.