About FreshAddress

FreshAddress was founded in 1999 and is based in Newton, Massachusetts. In March of 2018, we partnered with private equity firm TZP Growth Partners to accelerate the company’s next phase of growth.

Austin Bliss – Co-Founder & Strategic Advisor

Austin was the driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology. Before FreshAddress he won national recognition for his innovative technical work with the UN and the Carnegie Foundation. Austin is a highly-regarded presenter at national industry events and conferences.

Bill Kaplan – CEO

Bill is responsible for the strategic development and growth of FreshAddress and is an expert on analyzing the risk/reward equation as it relates to growing successful companies. Bill was the founder and leader of the MIT Blackjack Team, featured in the bestseller, “Bringing Down the House,” and the blockbuster movie, “21.”

Meet the Managers

April Paige

Marketing & Communications Manager

Janis Garland

Senior Director of Business Operations

Jordan Shatsoff

Vice President of Engineering

Craig Marcellus

Director of Data Systems and Security

Jon Tejeda

Director of Sales

Paul Curley

Chief Financial Officer

Meet Erma the Ostrich!

Brand Ambassador

Erma the Ostrich is FreshAddress’s official mascot and a fan favorite. She joined the FreshAddress team in 1999 and has been going strong ever since. You can find her hanging out at the FreshAddress booth during tradeshows, or getting into trouble around the office.

Why an Ostrich? Ignoring life’s problems never makes them any better. That’s why we chose Erma as our brand ambassador. She’s a reminder to marketers not to bury their heads in the sand when it comes to their email address databases.

You can catch Erma at one of our next events!
Upcoming Events & Tradeshows