Working at FreshAddress: What I’ve Learned About Email Marketing

Before I began working at FreshAddress, I don’t believe I ever uttered the word “deliverability.” It’s a bit of a tongue-twister, and easier spelled than spoken. Beyond training myself to pronounce those seven syllables, I learned about the challenges the marketers I work with face as they try to achieve the best possible performance in their email programs. They live in a world fraught with dangers: spamptraps, blacklists, complaint thresholds, opt-outs, list attrition, honey pots, and bounces, to name just a few. Now, not only do I understand their pain points, I know the perfect solutions and services to help them optimize their databases and their email programs.

I used to read the emails in my inbox looking for special offers, new styles, and free shipping. Now, I think about the clicks and conversion, the attribution, and the revenue the email intends to drive. Whenever I see a snappy subject line, I wonder if I’m in an A/B/C test group  and whether my response will help shape the week’s campaign.  I take note of that simple rectangular “SHOP SCARVES” button in my Banana Republic email and consider whether it gets a better response than the tangerine-colored “CHECK IT OUT” button that Title Nine’s email used the same day.

Working at FreshAddress has made my interactions with my inbox a lot more interesting!


Related Posts

Meet Leo Rusinov, Account Manager Leo has an extensive background in email marketing and has helped companies to achieve measurable ROI. He enjoys learning about new technologies, and when he isn’t working, he can be seen riding his motorcycle and playing guitar. He graduated from Boston University School of Management with a Bachelor of Science […]

Product Corner: Always-on email list hygiene One of the things that gets our team excited is email hygiene; making sure that email marketers can safely contact their subscribers and drive ROI is a real passion for us. So I’m pumped to share a big innovation that FreshAddress is making in the email hygiene space. Many […]

Working at FreshAddress: Meet Gabby Pinto, Graphic Design Intern Gabby is entering her final year at Suffolk University this fall and we are thrilled to have her on the team. She has already helped the company with numerous design tasks since she started working at FreshAddress. Q: What’s your educational background? I got my associate’s […]
Chat with us