Winning with Email: The Race to the Finish Line

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Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers or a costly lawsuit; and A lucrative holiday […]

Scott Geiser of Yum! Brands, Inc., Pilar Bower of Red Door Interactive, Chris Frasier of BlueHornet Networks, and Suzanne Shaughnessy of FreshAddress, Inc., first met to put together their ideas for a panel discussion for email marketers on “re-permissioning your former customers” for the Digital River Globalocity conference in San Diego, Calif., which was held […]

On July 31, 2012, Microsoft introduced their newest webmail service, called Outlook.com. This means an inevitable fall from grace for Hotmail.com and Live.com, the previous favored children of the Microsoft empire. In fact, the software giant tweeted that within one hour of the launch, they had already hit 1 million users of the new Outlook.com. […]
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