Watch a Webinar from FreshAddress and DMi for a full spectrum analysis on how the biggest trends in email marketing were affected by the tumultuous year that was. DMi and FreshAddress manage email initiatives for over 30% of the Fortune 100, and our brands have experienced a lot of shared struggles and priorities for email in 2020. We covered a range of topics including:

  • Attribution: How to grow your email database effectively while maintaining high engagement
  • Segmentation & Personalization: How to send the right email to the right consumer at the right time
  • Performance: How to establish to the right engagement and revenue KPIs to prove the value of your email program

Recent Posts

Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Watch FreshAddress and InboxArmy for a deep dive into the world of email marketing optimization and how to maximize the impact […]

If your Instacart or Shipt delivery driver is one of your best friends now, you’re part of the surge in online grocery buying that propelled retail digital transformation years ahead of expectations. Today, as the next wave of the coronavirus pandemic rises around the world, retail experts predict that online ordering and home delivery or […]

The US pandemic has more Americans online than ever before. No wonder email marketers are so laser-focused on email campaign performance. At the same time, ISPs continue to analyze and filter every campaign sent and watch closely for changes to sending behavior. How can smart email marketers manage their inbox delivery before problems crop up? […]
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