Watch a Webinar from FreshAddress and DMi for a full spectrum analysis on how the biggest trends in email marketing were affected by the tumultuous year that was. DMi and FreshAddress manage email initiatives for over 30% of the Fortune 100, and our brands have experienced a lot of shared struggles and priorities for email in 2020. We covered a range of topics including:

  • Attribution: How to grow your email database effectively while maintaining high engagement
  • Segmentation & Personalization: How to send the right email to the right consumer at the right time
  • Performance: How to establish to the right engagement and revenue KPIs to prove the value of your email program

Recent Posts

2020 has forever changed the way we shop. As a result, omnichannel marketing is evolving rapidly and becoming even more of a necessity for retailers. Unfortunately, most retailers still haven’t mastered the art. In fact, more than 60% of marketers report that omnichannel success is still out of reach. It doesn’t have to be this […]

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic Partnerships, with DMi Partners, a […]
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