Watch a Webinar from FreshAddress and DMi for a full spectrum analysis on how the biggest trends in email marketing were affected by the tumultuous year that was. DMi and FreshAddress manage email initiatives for over 30% of the Fortune 100, and our brands have experienced a lot of shared struggles and priorities for email in 2020. We covered a range of topics including:

  • Attribution: How to grow your email database effectively while maintaining high engagement
  • Segmentation & Personalization: How to send the right email to the right consumer at the right time
  • Performance: How to establish to the right engagement and revenue KPIs to prove the value of your email program

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The rising tide of consumer privacy regulation is making marketing solutions that rely on 3rd party data and cookies obsolete. Don’t worry, it’s not time to panic. This is a prime opportunity to improve your marketing efforts and get closer to your own customers. It’s time to build your data house on your own land! […]
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