Watch a Webinar from FreshAddress and DMi for a full spectrum analysis on how the biggest trends in email marketing were affected by the tumultuous year that was. DMi and FreshAddress manage email initiatives for over 30% of the Fortune 100, and our brands have experienced a lot of shared struggles and priorities for email in 2020. We covered a range of topics including:

  • Attribution: How to grow your email database effectively while maintaining high engagement
  • Segmentation & Personalization: How to send the right email to the right consumer at the right time
  • Performance: How to establish to the right engagement and revenue KPIs to prove the value of your email program

Recent Posts

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]

In my holiday letter a year ago, I hoped that in 2021 we’d be seeing each other in the office and at trade shows. That has not yet come to pass, so I am especially grateful for the significant milestones our company has achieved this year: TowerData received a strategic investment from TZP Group, a […]
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