The rising tide of consumer privacy regulation is making marketing solutions that rely on 3rd party data and cookies obsolete. Don’t worry, it’s not time to panic. This is a prime opportunity to improve your marketing efforts and get closer to your own customers.

It’s time to build your data house on your own land! Want to optimize your marketing efforts and transform your customer relationships? Reclaim ownership of your customer data!

Watch FreshAddress and ShopFluency to learn some strategies for collecting more quality 1st party data. As well as how to leverage this data to make real-time decisions that increase ROI and lower CPA.

Attendees will learn:

    • How the death of the cookie is a good thing for your business.
    • Expert tips for collecting tons of high-quality 1st party data, fast!
    • How to maximize the impact of your customer data through smarter segmentation and personalization.

Recent Posts

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]

In my holiday letter a year ago, I hoped that in 2021 we’d be seeing each other in the office and at trade shows. That has not yet come to pass, so I am especially grateful for the significant milestones our company has achieved this year: TowerData received a strategic investment from TZP Group, a […]
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