Over brunch this past weekend, a developer friend lamented that software wasn’t sexy. I had to laugh because the same is often said about email. However, while the marketing bullhorns tout the latest-yet-often-untested platform, email remains a rock-solid performer that generates tremendous ROI. Yes, it’s a mature channel, but it’s hard to deny its power, […]

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers. I was about to provide […]

We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? 1. Social Capital Testimonials aren’t just for product pages. You can also use them on your sign-up page. Now that […]