According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]

Here’s what Dan Zarrella says about getting people to share your Twitter updates, based on a study of millions of tweets: “I found that the phrases “please retweet” and “please rt” led to more retweets” Or as my parents used to say, “If you don’t A-S-K, you won’t G-E-T!” Many senders hope existing subscribers will […]

Facebook is great for interaction and conversation with consumers. It’s not quite so successful at driving direct sales, website visits and similar. In fact, surveys show people much prefer email for getting marketing messages. For B2C organizations, it makes sense to exploit Facebook’s reach among consumers when building your list, for example by encouraging those who […]

In a recent post, we explained how your list building practices and communication policy help build trust in your email marketing. Here are eight more tips to help ensure subscribers feel comfortable with your messages… Building trust through recognition In order to leverage the trust you’ve built in your brand or organization through email,  it must […]

Simple sign-up forms for promotional email don’t need much thought. A field for the address, a submit button…done! Slap it up on your web pages and wait for that list to grow. Yay! Or not yay! Handing over an email address is a commitment, so the sign-up form needs to eliminate any friction – emotional […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2012! As we close out 2011, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]