The Holiday Hustle The holidays seem to arrive earlier and earlier with each successive year. While the Friday after Thanksgiving used to mark the unofficial start of the holiday season, retailers have set the clock ahead in recent years, beginning holiday marketing in earnest on November 1st. According to Responsys’s “Retail Guide to the Holiday […]

With retailers and analysts alike crowing about 2010 holiday online sales, one thing is clear: shoppers went online, liked what they found, and bought. MasterCard Advisors SpendingPulse reported that online holiday sales exceeded $36B, representing 5.5% growth over the same period last year and including six $1B sales days. Descriptions of online merchants’ holiday seasons […]

Now that the summer of 2010 is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Predictions or Educated Guesses? We can’t predict exactly how […]