Facebook is great for interaction and conversation with consumers. It’s not quite so successful at driving direct sales, website visits and similar. In fact, surveys show people much prefer email for getting marketing messages. For B2C organizations, it makes sense to exploit Facebook’s reach among consumers when building your list, for example by encouraging those who […]

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a campaign urging email subscribers to […]

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Each channel has a valuable role to play. Social is an ideal tool for informal, organic “conversations,” lead generation, branding, and content […]

Late this fall, Facebook announced a new messaging service that combines all of a user’s message types –- Facebook messages, emails, SMS, chat messages, etc. — into a single bucket. Unlike current email platforms, however, that bucket would have 3 dividers, or more correctly, “folders” labeled Messages, Other, and Spam. The “Messages” folder would receive […]