Are you using your ESP’s email authentication? If not, you probably should be! Note: if you’d like a refresher on email authentication first, check out this guide courtesy of MailChimp. FreshAddress uses MailChimp for our marketing emails and I noticed one set-up option is to “authenticate” emails. I’ve never thought much about this choice, simply […]

So much for a slow summer! Anyone paying even a little attention to the email marketing space over the past couple of months has seen a blizzard of activity as ESPs big and small get snapped up. First there was ExactTarget’s acquisition by Salesforce.com, then Adobe’s takeover of Neolane, and most recently Deluxe Corporation’s purchase […]

Like a good argument? Simply ask email experts to describe the “right” subject line approach. Then step back and enjoy the fun discussions on length, branding, personalization, capitalization, symbols, punctuation and, of course, words like “free”. Given the ongoing arguments, should you just rely on your intuition to write a winning subject line? Unfortunately, anyone […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the second in a continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]