When it comes to email marketing; you need to be mindful that we are now in the age of mobile! According to Litmus more than 50% of all emails are now opened on a mobile device. Here is an email marketing infographic that provides interesting mobile email marketing statistics to help you give your subscribers the best […]

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers. I was about to provide […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]

Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson Softail Deluxe.  Raised in Manhattan […]

I tend to have a Cerberic view of my inbox and little patience for promotional emails that don’t deliver great content or offers. In fact, I’ll delete anything even slightly irritating faster than you can say, “opt-out.” Often, high frequency sending will turn me into an unsubscribing fiend. The same holds true when senders don’t deliver […]

Before I began working at FreshAddress, I don’t believe I ever uttered the word “deliverability.” It’s a bit of a tongue-twister, and easier spelled than spoken. Beyond training myself to pronounce those seven syllables, I learned about the challenges the marketers I work with face as they try to achieve the best possible performance in their […]

We’ve released an upgrade that will have some happy effects on clients using our ECOA and Email Append services – true click tracking on any link in our opt-in permission messages. Click tracking is nothing new for most email marketers using an email service provider (ESP). We’ve reported unsubscribes, opt-ins, abuse, and the like for […]

Meet Brett Hannah, Senior Account Manager at FreshAddress! Since it’s Brett’s birthday, we thought it would be the perfect time to shine a light his way. Brett  was born, raised, and educated in Maryland. After earning a Bachelor of Science in Business Marketing, he moved to Florida and launched his career. When he’s not helping […]

… a romantic dinner with your significant other? Wrong! It’s being able to analyze V-Day email marketing campaigns! Let’s take a look at the sending frequencies of two heavily trafficked V-Day retailers: 1-800-Flowers and Edible Arrangements. 1-800-Flowers It’s difficult to set a baseline for either of these companies because we’ve basically been in a holiday […]