So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing ROI. It’s very difficult, if […]

In case you haven’t heard, the Internet will be changing somewhat drastically over the next few years. ICANN, the nonprofit organization that oversees the domain name system, announced the new gTLD (generic top level domain) program early last year that will expand the current pool of obtainable generic domain suffixes from 20 or so, to […]

We’re thrilled to announce that our industry leading email validation solution, SafeToSend™, will be available as an app in the ExactTarget HubExchange marketplace! Starting July 15th, ExactTarget clients will have easy access to the most comprehensive email validation technology available. ExactTarget provides Fortune 500 and small businesses with on-demand software for permission-based email, mobile, and […]

In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues. Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a couple of questions of interest […]

According to MultiChannel Merchant’s Outlook 2010 study, respondents overwhelmingly agreed that a company’s own website and email were the two most used promotional channels. Nearly two thirds (59.5%) of total participants said they planned to increase their email marketing expenditures this year. Almost as many (51.9%) placed “more sophisticated” email programs on their wish list, […]

The tech team at FreshAddress has been busy fine-tuning our services to provide our customers with the most accurate email technology available. Recently, FreshAddress was honored to receive the DMA Future Innovators Award, which recognizes innovative advances made in the field of marketing. The DMA presented its award to FreshAddress, Inc. for our development of […]