Here’s what Dan Zarrella says about getting people to share your Twitter updates, based on a study of millions of tweets: “I found that the phrases “please retweet” and “please rt” led to more retweets” Or as my parents used to say, “If you don’t A-S-K, you won’t G-E-T!” Many senders hope existing subscribers will […]

Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns (see this recent post!). Most email marketers think of A/B (split) tests when faced by a choice of subject line, button color, or headline, but it’s not the only approach available. Let’s take a look […]

“What’s the best length for a subject line?” We regularly hear this from marketers, so we wrote a blog post a few months back with our answer. Here’s the short (!) version: “Keep it As short as possible while still saying the things you need to say to attract the right attention and interest” This advice leads […]

I’m guessing most of the goals you have for your email campaigns start with subscribers following a link. Clicks are music to the ears of email marketers, but what actually makes your subscribers click? Is it, as many believe, simply the nature of the offer or content and how you present it? After all, either your subscriber is […]

When people think of email marketing, they usually think of increasing sales, leads, or website visits with offers and content. Email, however, is a versatile business tool that can help your organization in other ways, too. One example is customer surveys. Let’s look at some practical ideas for making the most of this great resource. Embedding […]

Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of course, your email campaign results […]

What’s the most creative and exciting part of email marketing? Writing the preheader! Well…maybe not. It does, however, deserve your love and attention. There are good reasons why you find that line of preheader text perched at the top of any “anatomy of a marketing email” chart. In email marketing, the early impression created by your […]

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a campaign urging email subscribers to […]

Spend five minutes with any email expert and they’ll tell you to “deliver value to your subscribers!” OK, it’s good advice. But…hot offers and content are just a waste of inbox space if your email doesn’t catch the subscriber’s attention. And if they don’t even recognize your email, they might mark it as spam. Ouch! […]

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna Holmes, Director, Interactive Department,Chapman Cubine […]

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, […]