A question we get asked time and time again by our clients – “How often should we email our subscribers?” – seems so simple on its face. So why is it that the simplest questions often require the most sophisticated answers? Not Too Hot and Not Too Cold One obvious and desirable approach is to […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the sixth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]