“How to increase your clicks by 43%” OR “How to increase your clicks” …which headline sounds better? For most people, it’s the former: numbers grab our attention, ooze credibility, and have an almost magical power over us. Your email campaign report is a wonderful source of numbers, but those stats need careful handling. As we showed […]

Sending email can sometimes feel like a salmon run. Instead of rapids and bears, messages must navigate spam checks and filters to reach their end destination: the hallowed inbox. Your email marketing software or service provider tells you how many of your emails were delivered. Provided you keep your lists free of invalid email addresses, […]